Awareness
How effectively your brand reaches the right audience and communicates what makes it different.
We help consumer brands and products
grow through creative strategy,
content, and design.
Our services
Visual design for consumer brands and digital products. Three areas of support, scoped to what your business needs.
Planned services · Monthly retainers · Client-specific scope
Process
A clear scope. A considered direction. A shared path from brief to handoff.
- 01
Define the scope
Understand the brand, audience and priorities. Agree on deliverables, capacity, timing and fees in a written statement of work.
- 02
Set the direction
Explore visual concepts, typography, color, imagery and layout. Align on the design direction before developing the work.
- 03
Design & refine
Develop the agreed assets and refine them through consolidated client feedback. Agree on any changes to scope or timing.
- 04
Deliver & plan ahead
Prepare final assets and agreed source files for handoff. Review the work and set priorities for the next month.
Monthly retainer
A tailored scope of design work, with agreed capacity, priorities and review rounds. Fees, delivery milestones, payment and renewal terms are defined before an engagement begins.
Scope & working arrangementsHow we measure success
Engagement
How people respond to your content and engage with your brand and product experiences.
Acquisition
How effectively that interest turns into new customers, measured through conversion performance and acquisition costs.
About lowercase
Independent in perspective.
Considered in every detail.
lowercase build, Inc. is a Delaware corporation preparing to launch a visual design practice in San Francisco.
Founded by Angela Ni, the studio brings brand, digital and campaign design into one practice. The planned model is a monthly retainer, tailored to the needs of consumer brands, digital products and growing teams.
At launch
Establish a clear design process and focused service offering. Build prospective relationships through the founder’s portfolio, professional network and referrals.
Over time
Develop lasting design partnerships and reusable brand systems. Expand capacity as client needs and available resources support it.
Preparing for launchThe company currently has no employees. Prospective engagements are in discussion; client service delivery has not begun. Work will start once the necessary authorization and engagement arrangements are in place.
Company overview & founder backgroundFAQ
Scope, fees and working together.
All questions
How does the monthly retainer work?
A monthly fee covers a client-specific scope of design work. Deliverables, capacity, priorities, timelines and review rounds are agreed in writing. It is not an unlimited-request or fixed-turnaround plan.
How much does it cost?
Pricing depends on scope, complexity and expected capacity. A proposal will set out the monthly fee and any additional costs.
What does growth design include?
Campaign concepts, social assets, ad creative variations and landing pages. Design decisions can use client-provided performance signals; the service does not promise growth or include media buying.
Are development and production included?
Only when explicitly scoped. Design handoff can be provided to your developers or production team. Filming, printing, development and paid-media execution are not automatically included.
How are revisions, cancellation and file ownership handled?
The client agreement defines review rounds, changes to scope, payment, renewal, pause and cancellation terms. It also specifies ownership, source-file delivery and any third-party licenses.
Can I enquire about a future project?
Yes. Share your brand or product, the design support you anticipate, priorities, timing and approximate budget. An enquiry does not reserve capacity or confirm a start date.